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Martin Braun-Gruppe Expands into U.S. Market with Acquisition of Hoff’s Bakery

 

Malden, MA, February 2025 Hoff’s Bakery, a leading producer of premium ready to eat cakes and desserts, is now part of Europe-based Martin Braun-Gruppe, an international group of companies in the B2B baking industry. With this acquisition, one of the European market leaders in bakery ingredients and frozen baked goods takes its first step into the U.S. food sector, strengthening its Frozen Bakery Division.

Founded in 1983, Hoff’s Bakery has built a strong reputation for high-quality cakes, desserts, and the signature “Cake Bombs”, which are distributed fully finished and frozen to supermarkets, food service providers, and retail customers across the US. The company will continue to operate under its established name, with Nicole Paparian, daughter of founder Vincent Frattura, leading the next phase of growth as CEO. “We are very excited to join forces with Martin Braun-Gruppe,” says Paparian. “Their commitment to craftsmanship aligns perfectly with our values. Together, we can continue the success of Hoff’s Bakery”.

“Hoff’s Bakery is a perfect fit for our portfolio” says Dr. Detlev Krüger, Chairman and CEO of Martin Braun-Gruppe. “We look forward to embarking on a joint vision of continued growth and success.”

With the backing of Martin Braun-Gruppe, Hoff’s Bakery plans to maintain its focus on artisanal quality, innovative products and customer centricity.